A ₹40 Coca-Cola bottle faces more competition in the market than a ₹40000 watch ever will.
A fresher applying for his first job faces more competition in the job market than a senior manager making 10 times the salary ever will.
Lower the stakes, higher the competiton, and more you have to compete for differentiation.
To escape the competition, however, you have to start with differentiation – whether you’re a startup, an employee, or a student.
Be different, escape the competition, increase the stakes.